Black Friday is almost here, and it’s time to turn up the heat on your holiday strategy! Think of it as the ultimate showdown—you’re either in the game, or you are sitting on the sidelines watching your competitors scoop up all those glorious sales. But, lucky for you, Ultra Platform’s Black Friday Infographic is here to load you up with insights, humor, and a game plan. Let’s take a look at the moves that’ll have your sales graph doing the victory dance! 🕺
Starting with the low-hanging fruit (or should we say fries?), here’s the deal: free shipping isn’t just a nice-to-have—it’s a must. A whole 31% of shoppers won’t check out without it (Source: Tidio). It’s like they see those shipping costs and immediately say, “Nah, not worth it.” So, if you are not offering free delivery, you are leaving cash on the table. Make their decision a no-brainer and watch those carts turn into conversions. Cha-ching!
We have all been there, scrolling through a site, and suddenly—BAM! “Only 2 hours left!” It’s the FOMO kicker that drives 31% of shoppers to buy right now. Limited-time offers, flash sales, and “today only” deals work wonders, especially on Black Friday (Source: Queue-it). With a ticking clock, customers aren’t just buying—they are in full-on “better not miss this” mode. Just watch that countdown clock work its magic.
Let’s get tactical. The recent data reveals that electronics are pulling in 53% of the traffic this Black Friday season (Source: Queue-it). So if you have got any gadgets in your lineup, now’s their time to shine! Apparel and personal care also hold their own, so think about giving these categories the spotlight on your site, social media, and email. Make them easy to find, easy to love, and easy to buy.
When it comes to international sales, understanding regional trends is key. Our data shows that 65% of Southeast Asian shoppers are all about online shopping this Black Friday, with e-wallets as their payment of choice. Meanwhile, in the Middle East and North Africa, cash remains king for many shoppers (Source: Milieu). Knowing these nuances means you are not just meeting shoppers where they are—you are speaking their language and, yes, increasing those sales.
Let’s talk traffic. Did you know that 36% of shoppers start their Black Friday deal hunt on Google? Another 25% flock to social media, thanks to those enticing ads and influencer teasers, while 19% go straight to brand sites for exclusive offers (Source: Semiocast). Wherever your audience is hanging out, make sure you’re there with offers they can’t resist. Be the brand they find when they’re looking for a deal.
So, here’s the secret sauce to Black Friday: it’s not just about having deals. It’s about having the right deals in the right places, with data-backed strategies to drive real results. With Ultra Platform, you’ve got all the insight you need to crush Black Friday like a pro.