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    The Festive Attention Crunch: Why Winning Users Is Becoming a Battle for Attention, Not Installs
    Sep 1, 2026

    The Festive Attention Crunch: Why Winning Users Is Becoming a Battle for Attention, Not Installs

    Every festive season, brands compete for something they can’t create more of: consumer...

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    From Click to Takeoff: India’s Mobile-First, AI-Powered, and Experience-Driven Travel Boom
    Apr 15, 2025

    From Click to Takeoff: India’s Mobile-First, AI-Powered, and Experience-Driven Travel Boom

    India’s travel landscape is no longer just about destinations—it’s about discovery,...

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    Case Study: India’s EdTech Company Gradeup Boosts ROAS by 10% With Ultra Platform and AppsFlyer
    Aug 7, 2024

    Case Study: India’s EdTech Company Gradeup Boosts ROAS by 10% With Ultra Platform and AppsFlyer

    An India-based online exam preparation platform with over 30 million members, Gradeup...

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    Unraveling India’s Gaming Landscape: Who are India’s Gamers
    Aug 4, 2024

    Unraveling India’s Gaming Landscape: Who are India’s Gamers

    It all started in 1997 with our sturdy little Nokias coming preloaded with “Snake.”...

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