Apple Search Ads (ASA) are being used increasingly by app marketers for their app growth. According to industry data, over 70% of Apple App Store visitors use search to discover new apps. This means a majority of app downloads are driven by user intent – a user searches for what they are looking for at that moment in time.

But basic in-house ASA is not enough and is more like spray-and-pray – optimizing only for installs, with limited to no mapping for downstream events around registrations, orders or transactions.

Learn how to boost your ASA efforts with this ultimate performance battlecard. Download now to boost your conversions in 2023.