The success of your app is dependent on many factors, but often the most overlooked factor is a seamless onboarding process. The gap between acquiring and retaining a customer relies significantly on the onboarding process, as it is at this step a user first interacts with the app. How they are guided from here on to become paying users is decisive in an app’s growth.

Got an app that’s facing a high churn rate after install? This cheat sheet for productivity apps can help advertisers to improve retention rates. Download our 7-step guide to understand the important checkpoints in creating a smooth app onboarding process.