Know your cost before you spend a rupee.

01

Agree a fixed price per result before anything goes live.

02

That price covers media, optimisation, and execution.

03

You pay only when it is delivered.

01 · What is Iris

A performance platform that runs campaigns across Meta, Google, TikTok and more, in a separate ad account, optimising toward your business goal.

The model

Iris earns only when results are delivered.

One performance fee. Media, optimisation, and execution all included.
See if you qualify

Iris works with a focused set of performance brands. Check the three below, then tell us where to reach you and we'll respond within one business day.

Quick fit check
Spending ₹2L+ a month on Meta, Google or TikTok Enough volume for the engine to optimise against.
Running conversion tracking already Pixel, CAPI or MMP, so every result can be verified.
A D2C, lead-gen, app or gaming brand The verticals Iris is built to price.

Request access

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02 · What Iris delivers

The status quo is breaking. Costs climb every quarter while results get harder to predict, so Iris fixes the price instead.

40–60%
CPM rise since 2023
15%
Avg CPA increase in 2026
3–5 days
Before a creative fatigues
Cost calculator +

Revenue-share calculator

Drag the sliders or type an exact number

Your all-in cost ₹0
How you're billed each month
Leave the risk to Iris +
No lock-in

Stop whenever you want. No minimum term, no exit penalty, campaigns wind down cleanly when you say so.

Your account, untouched

Iris runs on a separate Affle-funded account. Everything you're already running stays exactly as it is.

Your data stays yours

Pixels, MMP and CRM remain in your control. Iris reads what it needs to optimise and owns none of it.

03 · How it works in your favour

Start free, prove the numbers, then scale on a price that only moves in your direction.

1
Connect

Link your Meta & Google accounts read-only. Iris audits your setup, campaign structure, pixel health, creative performance.

2
Free analytics

Free ML-driven reports on your paid performance. See where spend leaks, creative fatigue, audience exhaustion, attribution gaps. No commitment.

3
Request access

Qualifying brands get campaigns where media is fully covered by Iris. You agree a rate tied to results, we go live.

4
Grow Unhinged

CACs compress. Volume grows. Pay per result, reinvest, repeat.