Premier FMCG Brand in India

Premier FMCG Brand in India

Download Case Study

One of India's premier FMCG brands teamed up with Ultra Platform to enhance registrations and generate targeted, high-quality leads with its unique WhatsApp campaign.


Ultra Platform's Solutions:

  1. Hyper-Targeted Campaign: Reaching soft drink enthusiasts aged 18 and above, with content tailored to comedy, admissions, traffic, weather, and job hunting to ensure precise audience alignment.

  2. GIF-Based Targeting: Utilizing GIFs' dynamic and visually appealing nature to drive significantly higher conversion rates than traditional static ads.

  3. Humor-centric Targeting: Targeting humor and joke-related websites to maximize relevance, enhance engagement, and capture audience interest effectively.

Results Achieved:
  • 60% Viewability
  • 0.1% Invalid Traffic
  • 99% Brand Safety
  • 8% Conversion Rate
  • 8% CTR

Check out the full case study to know more about how the Premier FMCG brand in India achieved success with Ultra Platform!