Leading E-commerce App in South Africa partnered with Ultra Platform to increase app installs, amplify in-app purchases, and optimize targeting strategies to reach out to the right set of audience.

Ultra Platform’s Solutions:

1. Precise audience segmentation to identify and reach the most relevant audience groups, enabling smarter budget allocation based on performance insights.
2. Dynamic creative optimization for delivering interactive, personalized ad messages that drive higher conversion rates.
3. End-to-end campaign analysis and insights to optimize budget distribution and boost overall campaign performance.
4. In-house creative capabilities that enhance the impact and effectiveness of every campaign.

Results Achieved:

• 29% Increase in Installs
• 15% Boost in CTR
• 27.41% Surge in Install Rate
• 23% Decrease in CPM
• 33% Reduction in CPC